Instagram Series: the new Instagram feature for your company
Instagram continues to evolve. After the rise of Reels, AI-powered tools and new search features, the platform is now testing Instagram Series – a feature that could change the way brands create and organise video content.
Instead of publishing standalone Reels, creators and businesses will be able to group multiple videos into a structured series. The goal is simple: encourage users to watch more content, stay longer on the platform and return for future episodes.
For businesses, this opens up exciting opportunities to improve engagement, strengthen brand storytelling and build a more consistent social media strategy.
At DP Media, we closely follow every update across the Meta ecosystem to help our clients stay ahead of digital marketing trends. Instagram Series could become one of the most important Instagram updates of 2026.
What is Instagram Series?
Instagram Series is a new feature that allows users to organise multiple Reels into a single series.
Instead of publishing individual videos with no clear connection, businesses and creators can now group related content under one title, making it easier for users to follow an ongoing topic.
Each series includes:
a cover image
a title
a short description
multiple Reels organised as episodes
The experience feels similar to a streaming platform. Users can watch one episode and seamlessly continue with the next.
This makes educational content, tutorials and storytelling much easier to consume.
How does Instagram Series work?
Creating a series is straightforward. You start by creating a new series, choosing a title, adding a cover image and writing a short description. Once your series is ready, you can assign individual Reels to it. Instagram then groups those videos into one dedicated collection, allowing viewers to watch them in the correct order.
This creates a much better user experience than searching through dozens of separate Reels on a profile.
Where will Users find Instagram Series?
Instagram is introducing a dedicated section on user profiles where all published series will be displayed.
Once someone watches an episode, Instagram may automatically recommend the next one, creating a viewing experience similar to Netflix or YouTube playlists.
For brands, this means longer watch times, increased engagement and more opportunities to keep audiences interacting with their content.
Why Instagram Series matters for brands
Until now, most Reels have been treated as individual pieces of content. Instagram Series changes that approach by allowing businesses to create structured content journeys instead of isolated videos.
Brands could use Series to publish:
educational content
product demonstrations
recipes and cooking tutorials
customer success stories
behind-the-scenes videos
frequently asked questions
step-by-step guides
industry insights
weekly expert tips
This approach helps businesses build stronger relationships with their audience while encouraging users to return for future episodes.
For companies investing in Instagram marketing, content marketing and a long-term social media strategy, Instagram Series could become a valuable new tool.
How can you check if you have access?
Instagram is currently rolling out the feature gradually. If you use a professional account, open your Professional Dashboard and check whether you can see the option Create your first Series.
If it is not available yet, don't worry. Meta typically introduces new features in stages before making them available to all users.
What does this mean for your Social Media Strategy?
Over the past few years, Instagram has consistently prioritised content that keeps users engaged for longer.
From Reels and AI-powered recommendations to improved search capabilities and in-app SEO, every update follows the same objective: increasing user engagement.
Instagram Series is the next logical step.
Instead of thinking about individual posts, brands should start planning content as ongoing series designed to educate, entertain and encourage viewers to come back for more.
Businesses that publish consistent, high-quality content are likely to benefit the most from this new format.
Our recommendation at DP Media
As a social media agency, we've seen one clear trend over the past few years: consistent content always outperforms random posting.
Instagram Series gives businesses another opportunity to build long-term engagement by creating recurring content that delivers real value.
Some ideas include:
weekly marketing tips
product tutorials
customer success stories
behind-the-scenes content
industry news
frequently asked questions
educational video series
Planning your content around recurring themes not only improves audience engagement but also strengthens your brand positioning over time.
Frequently Asked Questions
Is Instagram Series available now?
The feature is currently being tested and is only available to selected professional accounts. Meta is expected to roll it out more widely over the coming months.
Can businesses use Instagram Series?
Yes. Everything suggests that Instagram Series will be available to both content creators and business accounts.
How can brands use Instagram Series?
Instagram has not confirmed this officially. However, the feature is designed to encourage users to watch multiple videos in one session, which could lead to higher engagement and longer viewing times.
Will Instagram Series improve reach?
Instagram n'a rien confirmé officiellement. En revanche, cette fonctionnalité encourage les utilisateurs à regarder plusieurs vidéos d'affilée, ce qui pourrait augmenter le temps de visionnage et l'engagement.
Final Thoughts
Instagram continues to move towards longer-form, more structured content that keeps users engaged and encourages repeat visits.
Instagram Series has the potential to become one of the platform's most important features for businesses and creators in 2026, making it easier to organise video content and build stronger relationships with audiences.
At DP Media, we help businesses develop effective social media strategies, manage Instagram, Facebook and LinkedIn accounts, create high-performing content and implement the latest Meta marketing solutions.
If you want to stay ahead of Instagram's latest updates and strengthen your brand's digital presence, our team is here to help.
