How does the Instagram Stories algorithm work? A practical guide

Instagram isn’t just about photos and Reels — Stories play a key role in building engagement and strengthening the connection with your audience. What’s especially interesting is that Stories follow their own algorithm. Understanding how it works can make a big difference if you want to increase your reach and connect more effectively with your community. Here's how to make the most of it.

1. Stories have their own algorithm

Did you know that Instagram treats Stories differently than posts and Reels? That means they follow their own rules. In fact, the people who regularly watch your Stories are usually your most loyal followers. That’s why it’s worth investing effort into this format — it’s often the easiest way to convert someone into a customer or lead.

2. What influences Story reach?

Several key factors determine how often and to whom your Stories are shown:

• Type of content: Is it a photo or a video?

• Face visibility: Stories showing your face tend to attract more attention.

• Stickers: Polls, questions, quizzes — all of these increase interaction.

• Original content: Instagram favors content you create yourself over shared posts from other accounts.

3. Engagement is everything

The algorithm loves interaction. Use stickers that encourage viewers to take action — ask questions, create polls or quizzes, or do weekly Q&A sessions. The more people engage with your Stories, the more reach you’ll gain. Bonus: strong Story performance can also positively impact the visibility of your Reels!

4. Timing matters

Instagram favors fresh content. That’s why it’s better to post your Stories gradually throughout the day rather than all at once. This way, they’ll appear more frequently at the top of your followers' feeds and stay visible longer.

5. When to hit reset

Have you noticed a drop in reach despite posting regularly? It might be time for a reset. Wait for all your current Stories to expire (after 24 hours), then start fresh — ideally with an engaging first Story that includes a question or sticker. Avoid starting a new series with a simple post or Reel share, as that can significantly reduce your reach.