Solution

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The KIA Marvel dealership in Łódź and Poznań has decided to strengthen its online presence, increase awareness of its offerings, promote the models from the new year, and sell vehicles from the year 2022. As part of its marketing strategy, the dealership invested in creating and promoting 336 publications on social media platforms such as Facebook, Instagram, LinkedIn, as well as running Meta Ads campaigns.

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The objective was to generate leads for test drives and increase vehicle sales. This case study presents the details of these actions and the results achieved.

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Objectives

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• Promotion of the KIA Marvel dealership in Łódź and Poznań,

• Acquisition of leads for test drives of KIA vehicles,

• Creating awareness about the new-year models and the sale of the 2022 edition.

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Strategy

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Our team has prepared 336 publications that were published on the social media platforms of the KIA Marvel dealership, such as Facebook, Instagram, and LinkedIn. The articles focused on the benefits of electrification, new models from the new year, and the sale of the 2022 edition. Information about local offers from dealerships in Łódź and Poznań was included to encourage customers to take advantage of the offer.

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We used the advertising tools of the mentioned platforms to reach our target audience. The campaigns were geographically targeted, taking into account the residents of Łódź and Poznań, as well as interests related to automotive, electrification, and new technologies. The ads were visually appealing and contained content that encouraged participation in test drives and taking advantage of the sales offer.

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Summary

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Thanks to effective Meta Ads campaigns, the KIA Marvel dealership in Łódź and Poznań was able to generate 29 test drives within 60 days. The ads were targeted towards individuals who were potentially interested in the KIA vehicle lineup, resulting in successful lead generation.

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Additionally, through a coordinated promotional campaign, the dealership was able to sell 6 vehicles from the 2022 edition within 60 days. The campaigns focused on the sale of the 2022 edition attracted the attention of customers interested in favorable offers.

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Furthermore, the Meta Ads campaigns also generated website traffic for the dealership, where the offer details were provided. For less than 20 cents per click, approximately 5,000 users were redirected to the website, increasing the chances of continued customer engagement.

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In summary, thanks to our collaboration, the KIA Marvel dealership in Łódź and Poznań achieved success in promoting its offer through an effective marketing strategy, including organic posts, campaigns on Facebook, Instagram, and LinkedIn. These actions resulted in lead generation for test drives, vehicle sales, and increased awareness of the new year's models and the sale of the 2022 edition.