Karen's Plus
Discover our work for Karen’s Plus, an e-commerce store specializing in care products and accessories for pets.
The brand entrusted DP Media with managing its Meta Ads campaigns (Facebook and Instagram) to increase the store’s visibility, drive qualified traffic to its WooCommerce website, and support the growth of online sales.
The collaboration took place between September 2024 and February 2025, with continuous optimization of advertising campaigns based on performance analysis and sales data.
Solution
To support the development of the online store, we implemented a comprehensive Meta Ads strategy combining several marketing objectives:
The strategy was also based on:
The campaigns were adjusted and optimized each month to improve performance and maximize advertising return on investment.
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conversion campaigns aimed at generating direct sales on WooCommerce,
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traffic campaigns designed to increase the number of qualified visitors to the website,
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engagement campaigns to strengthen brand visibility and encourage interaction with the content.
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the implementation of the Meta Pixel to analyze user behavior and optimize campaign performance,
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the creation of a product catalog enabling the launch of dynamic product ads,
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the continuous optimization of ad creatives to identify the most effective formats,
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the use of promotional offers, such as free delivery and discount codes, to improve the conversion rate.
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Solution
Between September 2024 and February 2025, the Meta Ads campaigns generated significant visibility as well as qualified traffic to the online store.
Overall results:
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958,807 users reached
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2,038,781 ad impressions
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5,874 clicks to the online store
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more than 35,000 interactions with sponsored posts
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average cost per click of approximately €0.10
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more than 220 orders recorded during the analyzed period
Some posts achieved particularly strong engagement results. For example, one post generated more than 13,500 interactions at a cost of approximately €0.001 per engagement, demonstrating the effectiveness of educational and video content in engaging the brand’s community.
Thanks to the campaigns and their continuous optimization, the store’s net sales increased by 60%, with over 220 orders recorded compared to 119 in the previous period.
Summary
The Meta Ads strategy implemented by DP Media significantly increased the visibility of Karen’s Plus, generated qualified traffic to the online store, and turned that visibility into measurable business results.
The campaign analysis made it possible to identify the most effective advertising formats and gradually optimize advertising investments to improve overall performance.
This project confirms DP Media’s expertise in managing high-performing Meta Ads campaigns for e-commerce brands, combining sales growth with the development of an engaged community around the brand.
- Project in numbers -
+60%
Sales growth
2 038 781
Ad impressions
+220
Orders recorded
- Project gallery -
- Recommendations -
Monica
Karen's Plus
I sincerely recommend DP Media as a marketing partner. Before our collaboration, I was skeptical about investing in online advertising, but their data-driven approach quickly changed my perspective.
In just a few months, our net sales increased by 60%, with more than 220 orders compared to 119 previously. Their Meta Ads campaigns generated over 5,800 qualified clicks to our website at an average cost of approximately €0.10 per click.
DP Media doesn’t just increase visibility their team truly turns advertising campaigns into measurable business results.
