Real Estate Dubai
Discover our work for a premium real estate agency in Dubai, specializing in the sale of luxury apartments and villas. The client entrusted us with the preparation and management of Meta Ads and Google Ads campaigns targeting the Polish, German, and English-speaking markets, with the aim of acquiring high-quality investment leads.
Solution
In two months, we launched around 35 Meta Ads and Google Ads campaigns, precisely targeting individuals interested in investing in premium real estate in Dubai.
The segmentation included:
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purchasing behaviors,
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investment-related interests,
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demographic data (country, language, wealth status),
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remarketing to visitors of the client’s website.
To optimize lead management, we implemented automation via Make.com, integrating Meta Ads and Google Ads with the Bitrix24 CRM.
As a result, leads including inquiries sent directly via Messenger or Instagram were automatically transferred into the CRM, allowing agents to respond in real time.
The ad creatives highlighted:
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the prestige of the location (Dubai, islands, view of the Burj Khalifa),
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the unique features of the projects (proximity to the beach, fast availability, high rental yield),
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the exclusivity of the offer (sales from the very first hours).
Solution
Thanks to a precise strategy and well-targeted creatives, we achieved remarkable results:
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381 leads from Meta Ads campaigns (cost per lead starting at PLN 28.69),
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786,959 unique users reached in 2 months,
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2,405,282 ad impressions,
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total campaign budget: PLN 56,162.58 (Meta Ads + Google Ads),
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average cost per lead: PLN 68.74,
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sales conversion rate: approx. 10%.
Remarketing on Facebook and Instagram further strengthened the effectiveness of the campaigns by enabling us to retarget users who had already visited the website.
Summary
The campaigns generated high-quality leads from clients genuinely interested in investing in premium real estate in Dubai. Automating the lead management process in Bitrix24 allowed agents to respond quickly and maximize sales potential.
Notably, around 10% of the leads obtained converted into sales — an exceptional result in the luxury real estate segment.
The project’s results confirm DP Media’s effectiveness in implementing comprehensive digital marketing strategies for the high-end real estate sector.
- Project in numbers -
35
Campaigns
Meta Ads + Google Ads
10%
Conversion rate
into sales
381
Leads
- Project gallery -
- Recommendations -
Christopher
Infinity Estate Dubai
Golden Infinity Properties L.L.C, based in Dubai, recommends the marketing agency DP MEDIA as a reliable and professional partner for advertising campaigns.
Between April and June 2025, the agency conducted Meta Ads and Google Ads campaigns for us, generating 381 leads, more than 2.4 million impressions, and apartment sales beginning in the very first month.
It also automated the transfer of leads to our Bitrix system and prepared five video scripts as well as a PR plan for the following three months.
DP Media stands out for its fast and clear communication, its understanding of the high-end real estate market, and its commitment to delivering results.
