Solution

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We launched 7 Meta Ads campaigns targeting people potentially interested in purchasing real estate in Krakow and its surroundings. Each campaign was carefully designed to generate a maximum number of qualified leads, using advanced segmentation based on interests, purchase intentions, life events, and online behavior.

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The ad creatives highlighted the reliability of the developer, who has already delivered over 2,000 apartments, 300 single-family homes, and 150,000 m² of office space since its founding.

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Results

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Thanks to a carefully crafted marketing strategy and the use of Meta Ads tools, the DP Media agency enabled the Krakow-based real estate developer to generate strong interest in its new residential offers. The campaigns run on Facebook resulted in 754 qualified leads, obtained with a total budget of 14,185.52 PLN, effectively contributing to the developer’s business objectives.

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Summary

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These Meta Ads campaigns proved to be highly effective, attracting an audience genuinely interested in purchasing real estate. They helped strengthen the developer’s visibility and generate high-potential commercial leads. Yet another demonstration of DP Media’s expertise in digital communication dedicated to the real estate sector.