Dorota Goldpoint
Effective promotion of the Dorota Goldpoint brand through a custom marketing strategy. Our collaboration covered the brand's social media management, website redesign, as well as the coordination of fashion events and support for special projects.
Solution
Dorota Goldpoint is a world-renowned designer, recognized for the elegance and innovation of her collections. Her clients include Poland's First Lady, Grażyna Szapołowska, Irena Santor, Anna Korcz, Katarzyna Grochola, Katarzyna Żak, Jolanta Fraszyńska, and other local celebrities. We had the privilege of assisting her in achieving the following objectives:
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Increase brand visibility and engagement on social media.
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Improve website performance and search ranking.
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Provide professional support during fashion events.
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Support special projects and brand-promoting initiatives.
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Optimize the online shopping process.
We developed a holistic marketing strategy based on creating personalized content to engage the community and increase brand awareness on social media. We regularly updated the brand's website content, focusing on SEO optimization and performance tracking. Expert advice was given to enhance the online store's features, simplifying the purchase process for customers.
However, our collaboration extended beyond the brand's digital presence. Coordinating fashion events required active participation and support for fashion shows and the designer's private events. Among other things, we supported Dorota Goldpoint in realizing the "The Inner Power" project, primarily targeting women over 50. This project gathered many well-known personalities around the idea of inner strength.
Objectives
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Increase brand visibility and engagement on social media.
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Improve website performance and search ranking.
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Provide professional support during fashion events.
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Support special projects and brand-promoting initiatives.
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Optimize the online shopping process.
Strategy
We first analyzed social media and website data to create over 300 posts tailored to community preferences and expectations. The content strategy covered social media posts, the website, and newsletters sent to the customer base, informing them about promotions on Aurum perfumes, special events, or reviews of the designer's fashion shows.
To increase brand awareness, reach, and conversions, we implemented advertising campaigns, including remarketing campaigns.
In addition to creating content for the website, our team also optimized the online store. We introduced new features, such as a simplified checkout process and better navigation, aiming to increase conversions.
Furthermore, we participated in industry events to establish contacts and promote the brand.
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Increased brand recognition of Dorota Goldpoint.
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Significant growth in engagement and followers on social media platforms.
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Improved website ranking in search results.
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Positive feedback and reviews from fashion event participants, strengthening the brand's reputation.
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Success of the "The Inner Power" project, providing additional exposure and recognition for the brand.
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Increased online sales due to improvements in the online store.
Summary
Collaborating with the Dorota Goldpoint brand was not only an exciting challenge but also an inspiring experience. Through our collaboration and joint commitment, we built a strong and recognizable brand in the fashion world. We are proud of the results achieved and ready to continue this fruitful collaboration in the future, supporting the Dorota Goldpoint brand in its continuous development and success in foreign markets.
- Project in numbers -
300+
Language versions
of the website
12
More customers
16
Working days
- Project gallery -
- Recommendations -
The actions of DP Media stand out for their professionalism, flexibility, and responsiveness. Their creativity enabled them to deliver personalized content that captivated our community. Their ability to respond quickly to changes in the media landscape and their flexibility in adapting strategies brought us significant benefits. I highly recommend their services to any brand in the fashion industry.
